Donor Retention Made Simple...


Upcoming "Cocktail Conversation" With AFP-Saint Louis Chapter

We are pleased to be holding a "Cocktail Conversation" on Donor Retention Made Simple with members of the AFP St. Louis Chapter on March 26, 2019 from 5:30 pm to 7:00 pm at Beyond Housing. Come join us for some refreshments and conversation.

Click HEREto sign up for the event through AFP Saint Louis.

Donor retention is at an all-time low.

That means we're not keeping our donors involved!

In this session, we will discuss why people give or don't give to nonprofit organizations and why they stop giving.

We will talk about what donors are looking for from us and how we can learn to meet their needs authentically.

We will learn simple habits (processes, tactics) that will lead to successful relationship building and donor loyalty.

We will share some tools and methods for analyzing where we need the most work and how to report it to the team.

We will also discuss segmenting donor populations, industry trends, and provide tips for using modern approaches for stewarding our donor base for the greatest impact to our mission.

Thom M. Digman, CFRE is a Principal of The Digman Network, founded in 2004, a full-service Advancement Advisory and Consulting firm specializing in mission-driven not-for profit organizations. Their services maximize an organization’s strengths while respecting its unique mission, charism, aspirations and needs. They focus on the fundamentals that are grounded by their professional principles, experience learned throughout long careers in Business, Public Service and Philanthropy, and informed by multiple and varied engagements.

Thom M. Digman, CFRE Member, FEP Fundraising Fitness Test and Growth in Giving Bi-Weekly Work Group, Chair—FEP-Applying Activity-Based Management (ABM) to Fundraising Study Group

An AFP Master Trainer, he loves talking about Fundraising Fitness, Donor Retention, and Measuring What Matters in fundraising.

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